Coach Stories
Xing Yu, Coach at SOFIT
“From Marketing Executive to Certified Coach — My Journey with SOFIT”
When I first joined SOFIT,I had just completed my internship at E-com platform and was passionate about video editing and creative storytelling. At that time, I didn’t imagine that my career path would take such a different after joining SOFIT team as a marketing executive. While working on SOFIT’s marketing campaigns, I also trained at the studio Surrounded by passionate coaches and clients transforming their lives every day, I began to rediscover my own purpose. Fitness had always been something I loved — especially bodybuilding — and with SOFIT’s supportive and flexible culture, I was encouraged to pursue it seriously. I trained hard, competed in a bodybuilding competition with great results, and with the guidance and encouragement from the SOFIT team, I eventually decided to take the leap to become a coach myself. Today, I’m a full-time certified coach — helping others achieve the same kind of transformation that changed my own life. SOFIT isn’t just a workplace; it’s a platform that allows you to explore your passion, grow beyond your role, and evolve into the best version of yourself.