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About Us

About SOFIT

Our Story

Established since 2019, SOFIT is a premier fitness center specializing in personal training programs that deliver sustainable health transformations. With a focus on weight management, muscle gain, and addressing common health issues such as high blood pressure, high cholesterol, and high blood sugar, our expertise extends to alleviating joint pain through targeted exercise regimens.

Company Values

Our Mission

At SOFIT, we believe fitness is more than aesthetics—it’s about empowering lives. Our mission is to help Malaysians overcome obesity, build strength, and regain control over their health through science-based training and unwavering support. Habit Ready, Athlete Ready & Future Ready.

Habit Ready

Build sustainable habits.

Athlete Ready

Enhance strength & endurance .

Future Ready

Prepare for long-term
success/performance.

Our Core Values

S

Supportive Environment

You're never alone. From day one, our coaches and community walk with you — through every win, setback, and goal.

O

Ownership of Your Journey

We empower you to take charge. We guide, not dictate. Your journey is built around your lifestyle, goals, and pace.

F

Future-Focused Growth

We train you for life. Short-term wins are great, but we focus on lasting results through sustainable habits.

I

Inspiring Change, Inside Out

Transform more than just your physique. Gain confidence, energy, and a mindset that inspires those around you.

T

Transformative Experience

This is your turning point. More than a gym — it’s where support, challenge, and self-belief meet.

T

Transformative Experience

This is your turning point. More than a gym — it’s where support, challenge, and self-belief meet.

About SoFit

Our Certified Coaches

Sim Jia Keong

Founder

Sim Jia Chong

MASTER COACH
SETIA ALAM

Sim Jia Sheng

MASTER COACH
SETIA ALAM

Jack Low

MASTER COACH
BUKIT RAJA – BRANCH MANAGER

See Ye Sing

MASTER COACH
AMBANG BOTANIC – BRANCH MANAGER

Lee Teck Hou

MASTER COACH
KOTA KEMUNING – BRANCH MANAGER

Alisa

Master Coach

Christine

Senior Coach

Explore Our Programs